Working with a startup based in Auckland New Zealand. The Learnery is a modern take on a classroom, offering affordable short courses in doing, creating, learning and being. Collaborating with local artists, designers and creatives, the courses will inspire and motivate people. It will also build a platform to interact in the real world with the like-minded.
The strategic positioning line ‘Your window to create’ was conceived, which then informed the hero graphic. An uplifting colour palette, image textures and ‘workshop-style’ stencil font complete the brand tools. Social media tiles use fun, NZ-style language and the ‘window’ layered images to advertise the workshops on offer.