Unifying the Explorers visual identity and creating stand out in the crowded marketplace of Early Learning Centres.
During the initial stages of development it was clear that the exisiting brandmark wasn’t strong enough and so the leaf component was amped up to create a singular vision for the brand. Not something Explorers had briefed, but once concepts had been seen they knew they needed it to represent the more premium learning experience and environments they offered. The leaf is a lovely representation of growth and links to their Reggio Emilia approach to learning. It creates a strong brand presence and is recognisable from afar.
The brand system was created to be flexible depending on the application with a hero and an extreme landscape brandmark version.
Stylised illustrations inspired by flora and fauna from ‘along the Yarra’ are used in the interiors help to define spaces and provide wayfinding for parents. The playful leaf also features in a repeat pattern for decals.
Explorers Early Learning brandmark refresh - hero version
A flexible logo system to allow for different signage applications – extreme landscape brandmark version
Brandmark refresh – before and after
Improved colour palette with revised specifications for Pantone, CMYK, RGB as well as vinyl and paint specs + neutral dark backdrop additions and a light natural materality
Icons, leaf device & patterns tieing into the brand leaf. The leaf was used as the profile pic for socials too.
New flora and fauna illustrations to name rooms in the centres. Creative direction: Pauline Mosley, Illustration: Lynley McDonald
Brand guidelines – Photography look and feel
Brand guidelines – creating the look and feel with the playful leaf
Signage guidelines – External signage examples using the hero leaf brandmark
Brighton East – hero leaf signage – a 4.5 metre 3D length structure which needed a crane to be lifted into place! All signage build and installs Anchor Signs Australia
Brighton East – ground level leaf signage
Surrey Hills – hero leaf signage
Preston, Williams Landing, Point Cook – extreme landscape brandmark version signage
Brighton East, Armadale, Point Cook – temporary signage examples