Changing perceptions from a general beauty salon to a specialised ‘skin boutique’. The brand look was developed to have a lux feel and emphasis the high grade skin treatments offered but still have a warm relaxing vibe. A typographic BB butterfly was conceptualised for the brand as a symbol of transformation to beautiful skin. Used as a shimmering icon on both print and digital collateral and on signage frosting creating a cut out ‘window’ into the boutique A deep bronze was chosen for the logotype and BB brand symbol, which sit on a lush background gradient fading from ivory to peach – like the flush of healthy skin after a treatment! Printed items feature a lovely bronze foil on uncoated paper stock further enhancing the luxury feel. A consistent image style, typography and tone of voice was created as part of the brand toolkit to inform marketing campaigns about new treatments.