Changing perceptions from a general beauty salon to a specialised ‘skin boutique’.
The brand look was developed to have a lux feel and emphasis the high grade skin treatments offered but still have a warm relaxing vibe. A typographic BB butterfly was conceptualised for the brand as a symbol of transformation to beautiful skin. Used as a shimmering icon on both print and digital collateral and on signage frosting creating a cut out ‘window’ into the boutique
A deep bronze was chosen for the logotype and BB brand symbol, which sit on a lush background gradient fading from ivory to peach – like the flush of healthy skin after a treatment! Printed items feature a lovely bronze foil on uncoated paper stock further enhancing the luxury feel.
A consistent image style, typography and tone of voice was created as part of the brand toolkit to inform marketing campaigns about new treatments.
Brand launch animation for socials
The BB brand symbol was given a digital look bronze 'shimmer' treatment, aligning with the printed foil application
A consistent tone of voice and image feel in the brand toolkit
Concept design for signage
Decal bronze with frosted vinyl provides impactful and privacy signage
Colour palette continuity on the interior with textural wallpaper and soft furnishings
Alyse the owner embracing merch and branded skincare packs in lockdown
A closeup of the printed gradient and bronze foil shimmering on the gift cards
A bronze envelope adds the finishing touch to the luxe feel for the gift cards
Logotype and brand symbol bronze foil closeup on business cards
Business cards double as brand recognition and appointment cards
Clients love to take a printed treatment menu away with them for future reference and passersby can pick one up in the leaflet holder outside the boutique
Regular updates are done to the menu to add cutting edge treatments
Cards to create customer loyalty used with the unique BB butterfly stamp
New treatment marketing featuring the gradient are rolled out to large format in-salon posters and A-frame advertising.
New treatment marketing rolled out to website banners, socials and email blasts. Art direction provided to BB's web developer on a re-skin of the existing website to bring in the look and feel and tone of voice of the new branding.