A new communications toolkit for ASPIRE (Advisory system for processing innovation and resource exchange) ASPIRE is an online marketplace to trade waste to work towards a ‘circular economy’ – you could say the new buzz words about sustainability. This project was all about INFOGRAPHICS! While making the subject matter clear and easy to understand. Working with an existing logo the look and feel was elevated by creating a brand environment toolkit of icons and graphics all connected around a geometric feel aligning with the logo. The colour palette was repositioned by using a cool neon green to pop and suggest new technology, something to look different in the ‘green brands landscape’. The hero application piece was a video explaining the circular economy and introducing ASPIRE. Infographic heavy and using the new graphic style it was brought to life with dynamic animated movement and storytelling narration.
