An eye-catching look which challenges the norm of yoga brands with motivating photographic yoga poses and ‘moving typography’ at the front and centre. Get Bendy Yoga Australia (GBY) specialises in accessible for all yoga packages for corporate, events, sporting clubs, group and private classes.
The identity needed to be memorable (time poor audience), professional and smart (corporate customer) rather than focusing on the spiritual aspect of yoga. Creating the ‘we come to you yoga’ positioning and language tone helped give a unique proposition in a competitive market. Active ‘Get…’ phrases talk to the benefits of the different services available.
A custom-made typeface was developed with a dynamic style in striking colours and this paired with softer grey toned ‘yoga pose’ photography gives a balanced and interesting look. Group yoga photography also by Colin Anderson augmented the offer.
In application the individual letters look like ‘Art’ postcards and are inspiring as an animation for social media. Stepping the word mark out further to a ‘moving’ style typographic pattern gives a bright fun look to apparel and yoga mats.