Genèvre Creative

Capturing the deep interaction between creative and coach for the Genèvre Creative brand design. Starting strategically it was identified that there was a need for ‘creative business clarity’ with their quirky and creative ideal customer. Each visual element taps into what would resonate with them and also reflects Genèvre’s love of colour colour and more colour! A typographic logotype with interplay between letterforms sets up the brand from the top down. With a rich jewel-like colour palette of layered organic shapes creating the backdrop. The visual story brings about ideas of process, growth, creativity, communication, mindset and gaining clarity for her clients. With a focus on the website as the lead application of the branding, the bold use of the graphic device, icons and colour coding define the service areas and help with ease of navigation. Crisp white space and softer shades of the colours offset all the pops of colour so it’s not too overwhelming.

Logomark and layered, organic shaped brand environment
Logomark and monogram, positive and reverse variations, shown also as the social media profile pic (in a circle)
Fresh, bright and jewel-toned colour palette
The graphic device expanded to show colour variations, crops of each colourway are used in icons and as a backdrop
Brand icons designed around faces interacting. The layered graphic device adds movement and depth. The icons and colour coding are used to define the service areas.
Clean, clear typography to compliment the other elements in the brand toolkit
Photography style: Genèvre at work, Creatives working with Genèvre Creative in their spaces, the creative practice in progress. Top left, middle right, bottom left  is final photography work by Me and My Girl
Business card shows off the beautiful layering graphic
Example social post and Instagram grid
Example sections from the Genèvre Creative website utilising the graphic device, icons and buttons
View the website here. Website design and art direction. Website build by Loud Mountain
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