Next Hotel f&b
Ingresso is a ground level daytime ‘grab and go’ cafe also offering aperitivo, it's the ‘gateway’ (Italian translation) to the upstairs bar and restaurant level of La Madonna. Coming soon will be a ‘members only’ club based around the barrel room in the restaurant. These spaces weren’t intended just to service the hotel but are an entry to Melbourne’s food scene in their own right. The f&b concepts embody the hotel’s ethos of ‘doing things differently than what’s expected’, a subtlety of design, but demanding a second look. The creative is a direct response to the personalities of the chefs and the experience – reinterpreted classics, slightly unexpected, playful with traditions. The brands are confident and clever, with the family of logotypes designed to look like they are moving pieces of art. They can come together, pull apart, be enlarged for effect and animated. The palettes and layering of textures within the interiors were all taken into consideration.