From little things big things grow... Native Plant Project developed as an online space to retail native Australian tube stock plants direct to customers from a not-for-profit propagation business. The e-magazine and e-newsletters augment the offer and showcase gardens, projects and tips with a view to educate and inspire the use of native varieties for their own ‘Native Plant Project’. The brand identity and logo were created with a plant enthusiast demographic in mind. The magazine-style look includes a colour palette that reflects pops of colour from flowering natives and crisp clean typography to compliment the use of sumptuous hero photography. The Melbourne International Flower & Garden show is a highlight on the gardening calendar and exhibition materials were designed around the creation of an inviting stand for customers to browse, purchase and learn about Native Plant Project. A creative collaboration with Q Strategies.
Stickers brand the black recycled paper bags at the Melbourne International Flower & Garden Show
Lush native plant promo postcards ~ with a blank area on the back so they could be used and therefore create awareness of NPP
Postcard fronts with graphic macro photography
Melbourne International Flower & Garden Show exhibition stand ~ a megawall with impact, beauty & brand awareness all in one
A-frames ~ Melbourne International Flower & Garden Show
Plant tags ~ currently 100+ varieties (many of them hard to propagate)
POS ~ Melbourne International Flower & Garden Show
Growing guides which are sent out with each delivery of plants
Enviro friendly tape featuring a repeat pattern of the logo ~ useful to tape up boxes & create a branded package
View the NPP website here. Content Q Strategies. Website build Adrian Karnowski.
Homepage colourways work with hero images & banner marketing to direct customers to the e-nursery
Responsive design for mobile
Article landing pages gives a taster for each story