Native Plant Project
From little things big things grow... Native Plant Project developed as an online space to retail native Australian tube stock plants direct to customers from a not-for-profit propagation business. The e-magazine and e-newsletters augment the offer and showcase gardens, projects and tips with a view to educate and inspire the use of native varieties for their own ‘Native Plant Project’. The brand identity and logo were created with a plant enthusiast demographic in mind. The magazine-style look includes a colour palette that reflects pops of colour from flowering natives and crisp clean typography to compliment the use of sumptuous hero photography. The Melbourne International Flower & Garden show is a highlight on the gardening calendar and exhibition materials were designed around the creation of an inviting stand for customers to browse, purchase and learn about Native Plant Project. A creative collaboration with Q Strategies.