South Street Energy

A revolutionary approach for the South Street Energy brand. The branding was created to feel like it was ‘from the street’, edgy, smart and immediate. Language and typography play a key part in showing the brands smarts and positioning South Street visually as an energy market disrupter with key ideas around ‘extraordinary energy’ (strategy work by Di Marca) . Bespoke elements in a tagging graffiti and spray paint style were designed, with a subtle use of graffiti textures as an edge to the page. Intensifying the use of the bright pink creates a bold memorable look which works equally well as clean white or black. Adding movement for digital items brings to life the idea of amplifying, expanding and unlocking energy.

The dynamic layered logomark,created from ideas around amplifying, expanding & unlocking energy
Logomark positive and reverse variations, horizontal and vertical variations
hero bright bold pink, supported by neutrals 
SSE's love of street art in the local area (used in their exiasting portraits) informed the branding imagery and spraypaint style graphics 
Industrial, street sign font pairs with overlaid handwritten 'street tag style' type
Hero messages stem from the brand strategy around 'Extraordinary Energy'
Key message type graphics
The hero pink is used on both sides of the card for impact
Promotional postcard for conferences
Email gif banner simply shows the energy amplifying logo
Design concept for large conference banner
In a cluttered conference environment keeping the large banner and ad simple and bold created the most impact
PPT template uses the branding to full effect
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