Wilde Aroma

The sensory connection between nature and home. Wilde Aroma is a successful handmade product range found at curated markets and carefully selected boutiques in Australia. Going beyond the brief to ‘refine the look for the future’ we created the strategic positioning (and tagline) ‘re.wilde your senses’. A nod to the product and founder’s name but also a purpose of re-wilding for the customer and their environment. This positioning sets the scene for the typographic system that uses ‘re.’ words to define scent categories, brand messages and tone of voice. From the ‘wild nature’ logotype, stylised dot diffusion graphics, grounded colour palette, tactile packaging to lifestyle product photography it all taps into the hero idea. The final result is a brand that feels both raw and refined, balancing the beauty of nature with an elevated, minimalist aesthetic.

Hero illustration, logotype and tagline
Bespoke contemporary yet classic 'wild nature' logotype shown with colour variations and social media applications
A sophisticated mix of warm and cool neutrals that transcend design trends. Taupe calms the mind and grounds with its earthy essence – the perfect choice for creating serene spaces. Photo by Cat Black
A captivating mix of typography with a precise sans serif and the warmth of a contemporary italic serif. The tagline and hero message use re. words to define and connect the product features and natural focus.
Features and benefits are organised into a stylised icon set
Working closely with the founder to help make product choice easier for customers with defined scent type categories each with a colourway and re. word
Beautifully stylised ‘dot’ diffusion botanical illustrations capture the releasing of scent aroma from nature
Consistency and elegance of format and scale were considered across the product range. Product photography by Cat Black for wildearoma.com
Essential oil rollers, lip balm, room spray and face serum shown in alluring lifestyle photography by Cat Black for wildearoma.com
Reed diffuser and candles. Minimal and natural styling insitu. Photography by Cat Black for wildearoma.com
A light, crisp and tactile textural paper look was carefully chosen for labels and boxes
Wilde Aroma founder and products in action at local markets in Melbourne, Canberra and Sydney
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