Working with a Melbourne-based start-up Christie Executive. The brand needed to be corporate for the market, but have an innovative and contemporary edge. A simple logotype was designed to be strong and confident. A modern bright colour palette was paired with fresh white backgrounds. A fine stylised ‘ce’ monogram conveying the idea of connection was then applied in a bold way to collateral and hero web banners. The ‘ce’ was given a textural twist with a deboss into the spectacular Curious Skin paper stock on the folder and the back of business cards. Blue and teal concept ‘white space’ photography show key themes of the brand rather than conventional people photos. These were used within the website to breakup information and to help convey commerciality, but also to speak to the values of the business.