Diageo Brandstore
More than just a staff shop. At Diageo HQ in London the internal shop provides an opportunity to showcase products to staff. The logo encompasses all of Diageo’s major brands and reflects its retail nature. Part of the design involved the creation of the Brandstore name to raise the profile of the store. Over six floors of graphics and themed meeting rooms were designed and implemented for Diageo HQ and showed customers enjoying the Diageo brands. Completed while working at Ellipsis