Brand identity and graphic environment for HR and strategic planning business ABY Consulting. Driven by the hero brand idea ‘from A to B & why’ process lines and bespoke letters traverse each application. Touch points such as business cards, website and presentation documents were designed to show the consultancies’ process, have movement and direction with the process lines leading the way through the layout and copy speaking to the actions needing to be taken. Fliping over the business cards reveals the words ‘analyse, innovate and implement’ further enhancing the idea of process. Corporate navy blue is offset with modern peach tones, white space and a muted red ‘talking point’ accent. Outline style graphics and icons are used as hero in the brand environment with each one featuring a line pattern ‘hatching’, hinting on processes within processes and giving an ownable look to the brand. Website design by Pauline Mosley, build by Adrian Karnowski.