PICA

Printing Industries Craftsmanship Awards With the print industry fighting to stay afloat in a digital world, printers needed a call to action. What better way than to celebrate and promote their craft together at the print industry’s night of nights - The PICAs. Famous aspirational quotes were ‘reworded’ to have relevant meanings to print and attributed 'with apologies' to their author. Particular quotes were matched appropriately to the application. Print finishes such as foils & embosses (awards book cover), metallic inks (award book internal) different colour ways (menus) and paper stocks gave the printed applications a special touch. The solution was both fun and inspirational to all! Client: Blenheim Brand / PIAA

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