Branding for a new homewares company with a focus on handcrafted sustainable textiles and working with local artisans in India.
Working closely with the owner of Tassel & Twine, storytelling language was developed to highlight the ethical work behind the product and keep it front and centre on collateral & signage.
A brand symbol was conceived from a traditional mandala with the meaningful ideas of Tassel & Twine - ‘connecting people through the thread of textiles’. Combined with bespoke typography it makes contemporary, yet classic statement on business cards & labels.
Beautiful images captured by photographer Chris Kapa, styled by the textile designer & owner Kath Banger and art directed by Pauline Mosley completed the look to be applied to a promo postcard, website and look book.