Art direction and design of a product catalogue for Comfortel, a distributor of high end hairdressing furniture and beauty equipment. Taking this company into different territory to appeal to their fashion forward customers was a real challenge as previous catalogues and marketing material were heavily product focussed.
Comfortel's alliance with Miss World Australia led to the idea to feature her in a stylised fashion shoot shot by Marvin Joseph. Her posture in the images emulates the lines of the furniture and gives the shots a visual wit. While the elegant back-lit photography style shows the products to the full effect. A red highlight was used subtly to bring out the Comfortel brand colour.
Completed while working at Hayman design.